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近年来,随着商品经济大潮的涌动和市场的活跃,形形色色的广告通过广播,电视和出版物堂而皇之地进入千家万户。广告对商业市场的积极作用自不待言;但某些广告的消极作用,特别是对亿万孩子的不良影响也不容忽视。对此,许多家长忧虑、烦恼以至怨怒,实在情理之中。考察对孩子影响较大的某些广告,可以发现这种不良影响大体有这样几个方面:
In recent years, with the surging tide of the commodity economy and the vibrant market, all kinds of advertisements have been openly entered into households by radio, television and publications. The positive effect of advertising on the commercial market goes without saying; but the negative effects of certain advertisements, especially on the hundreds of millions of children, should not be overlooked. In this regard, many parents worry, worry and even anger, it is indeed reasonable. Examining some of the ads that have a big impact on your child, you can see that there are several aspects of this negative impact: