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在国内层出不穷的音乐娱乐节目中,整体的收视率呈现出了两极化的现象,一方面,以“中国好声音”为代表的这一类音乐娱乐节目收视率高;另一方面,以“花儿朵朵”为代表的这一类音乐娱乐节目收视率低的现象。笔者通过多方面的因素,来分析《中国好声音》获得成功的原因,为国内音乐娱乐节目获得成功提供借鉴因素。
In the endless stream of music and entertainment programs in China, the overall audience rating shows a polarization phenomenon. On the one hand, this kind of music and entertainment program represented by “China Good Sounds” has a high audience rating; on the other hand, “Blossoming flowers ” as the representative of this type of music entertainment shows low ratings. Through various factors, the author analyzes the reasons for the success of “China Good Voice” and provides reference for the success of domestic music and entertainment programs.