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双关语是广告文体中十分常用的一种修辞手法,它不仅能使广告语言简洁诙谐、富有创意,而且能使广告引人注意,便于记忆。本文对双关修辞进行了分类阐述,并列举出丰富的广告实例,旨在说明双关修辞在广告创作中的艺术和美学价值。
Puns are a common rhetoric used in advertising styles. They not only make advertisements simple and humorous, but also make advertisements attractive and easy to remember. This article elaborates on the puns rhetoric and lists a wealth of advertising examples to illustrate the artistic and aesthetic value of puns rhetoric in advertising creation.