论文部分内容阅读
近年来随着市场经济的大发展, 广告业也空前火爆。有些报纸、刊物大登特登专版、专页,仅在报眉上排上“企业形象”四个字,其整版内容则为企业经营决窍、产品质量上乘之类的介绍。明眼人一眼便看出这些所谓“专版”、“企业形象”百分之九十九点九为收取费用的变相广告。 那么,何不在报眉上名正言顺地刊出“广告”二字呢?商品经营者和服务提供者为什么特别青睐专版、企业形象这样的称谓呢?明明是广告,却要以其他的称谓出现于新闻媒体上,无非是想借此而提高厂家、企业主或商品的身价和知名度。笔者多次见到药厂厂长、董事长这样的文章:“本产品驰名中外,疗效显
In recent years, with the great development of market economy, the advertising industry is also unprecedentedly hot. Some newspapers, publications, big denta special page, page, only in the eyebrow row on the “corporate image” four words, its full page content is business management know-how, product quality, such as introduction. Clear-eyed people can see that these so-called “special edition”, “corporate image” 99.9 percent for the cost of advertising in disguise. So, why not justifiably in the eyebrow published “advertising” word? Commodity operators and service providers Why favor special edition, corporate image such appellation? Obviously advertising, but to other appellations in the appellation The news media is nothing more than trying to increase the value and popularity of manufacturers, business owners or merchandise. I repeatedly see the pharmaceutical factory director, chairman of the article: "This product is famous at home and abroad, the effect was significant