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如今市场竞争空前激烈,产品升级换代越来越快。消费者追求新颖、时尚、个性化,产品开发商竭力迎合人们这种喜新厌旧的心理,绞尽脑汁开发新产品。如果我们换个角度看总问题:新产品固然市场大,卖点多,但老产品也并全无是处,只要根据市场的新特点和用户的新要求不失时机地作一些改造,老产品同样也会焕发出无限的生机,为企业创造出新效益。这种现象被人称为“枯树嫁接新芽”。以豆腐为例,这本是中国古老的食品,营养丰富、价格低廉、美味可口。在它的出生地中国,几百年甚至上千年,豆腐始终就那么个模样。传入日本后,却被日本人加以创新,并成功地打入了美国及欧洲市场调查中,有35%的美国人认为它是“最令人厌恶的食品”和“最无法下咽的食品”。精明的日本人针对美国人的
Today, the market is more competitive, product upgrading faster and faster. Consumer pursuit of novelty, fashion, personalization, product developers are trying to cater to people like this new hi tired mind, brains to develop new products. If we look at the overall problem from another perspective: new products, although the market is big, selling more, but the old products and nothing, as long as the new features according to the market and the user’s new requirements without losing the opportunity to make some changes, the same old products will be rejuvenated Out of boundless vitality for enterprises to create new benefits. This phenomenon is called “dry tree grafting new shoots.” To tofu, for example, this is China’s ancient food, nutritious, cheap, delicious. In its place of birth in China, tofu has always been a thing of the past hundreds and even thousands of years. After it was introduced to Japan, it was innovated by the Japanese and successfully penetrated into the U.S. and European market surveys. 35% of Americans think it is “the most repugnant food” and “the most unappetizing food ”. Shrewd Japanese for Americans