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本文调查分析了国内 2 3个著名购物网站的定价策略 ,指出其不足之处 ,提出购物网站的定价策略应当以消费者为导向 ,借助网络技术和信息收集分析技术 ,实施第三类价格差别。
This paper investigates and analyzes the pricing tactics of 23 famous shopping websites in China and points out its shortcomings. It points out that the pricing strategy of shopping websites should be consumer-oriented and implement the third type of price difference by means of network technology and information collection and analysis technology.