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五芳斋我国首批老字号,始创于1921年,百年传承,历史悠久。发展至今,它已不仅仅作为一种粽子的龙头品牌,更是转接了中华历史文化的传承和象征。从当年的古镇小店到今天全国连锁,它走过了数百年的岁月,在历史的长河里,五芳斋一直秉着着中华民族的传统美德和文化精髓,把粽子的文化融入了自身品牌之中,不断丰富凝练着自身的品牌价值,让五芳斋从匮乏到丰富,从小巷迈向世界,从曾经走向未来。同时向全世界弘扬了我们中华文化,让世界人民看到我们的优秀传统。“和”和“商”是现今五芳斋的企业精神。“和”即和谐相处、和衷共济、和顺和稳健。“和商”是企业文化的核心,是五芳斋从昨天走向今天,走向明天的精神旗帜。
Wufangzhai China’s first batch of old and famous, was founded in 1921, a hundred years of tradition, has a long history. Since its inception, it has not only served as a leading brand of dumplings, but also inherited and inherited the traditions and symbols of Chinese history and culture. From the ancient town shop to the national chain today, it has passed hundreds of years. In history, Wufangzhai has been adhering to the traditional virtues and cultural essence of the Chinese nation and has incorporated the culture of the dumplings into itself Among the brands, it constantly enriches and condenses its own brand value, so that Wufangzhai goes from scarce to rich and from alley to the world, from the past to the future. At the same time, we have promoted our Chinese culture to the world and made the people of the world see our fine traditions. “And ” and “business ” are the spirit of enterprise of Wufangzhai today. “And ” that is harmonious coexistence, harmony, harmony and stability. “And business ” is the core of corporate culture, is Wufangzhai from yesterday to today, to the spirit of tomorrow’s banner.