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缺乏在研发阶段对产品及其所包含的消费者心理的把握和介入,主动或被动,中国市场的汽车营销人常常只关注如何把车卖出去这最后一道工序
Lack of grasp and intervention in the research and development phase of the product and the consumers it contains, active or passive, car marketers in the Chinese market often only focus on how to sell the car to the last process