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随着计算机网络的飞速发展,互联网在人们日常的工作和生活中有了更为广泛的应用。本文通过对网络新媒体和高职高专学生网络消费的分析,在此基础上对网络新媒体对高职高专学生消费行为影响进行了研究,从而为高职高专学生运用网络新媒体进行市场消费提供有利参考。
With the rapid development of computer networks, the Internet has been more widely used in people’s daily work and life. Based on the analysis of online new media and students ’online consumption in higher vocational college, this paper studies the impact of online new media on students’ consumption behavior in higher vocational college, which makes it possible for higher vocational students to use online new media Market consumption provides a favorable reference.