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广播电视人不但要用互联网思维来发展传统广播电视事业,而且必须把广播电视融入到互联网发展的大潮中,这已成为媒体发展的国家战略。媒体融合的现实过去的一年被传媒界称为媒体融合之年,融合变革的旋风扑面而来。2015年,中国已经拥有6亿网民和5亿手机网民,新媒体用户的发展速度超出想像,广电行业也面临着很严重的挤压。
Not only must they use Internet thinking to develop traditional radio and television businesses, they must also incorporate radio and television into the tide of Internet development. This has become a national strategy for media development. The Reality of Media Convergence The past year, which was described by the media as the year of media convergence, has taken the whirlwind of change. In 2015, China already has 600 million Internet users and 500 million mobile Internet users. The development of new media users is beyond the imagination, and the broadcasting and television industry is also facing a serious squeeze.