论文部分内容阅读
中国有句俗话叫作“强扭的瓜不甜”、“捆绑成不了夫妻”。把这两句话套用在如今经销商和厂家的关系上也是十分贴切的。销售渠道的建设过程,既是经销商和厂家智慧搏弈与实力较量的过程,也是经销商和厂家为各自获取最大利益与避免最小损失的过程。能不能寻找一种模式促使众多经销商和厂家目标一致,共进共退,将全部力量用于开拓市场,最终实现利益一致,使品牌形象和市场占有率迅速提高,实现双赢呢?YK公司在这方面做了一次
There is a Chinese saying that “strong twist is not sweet,” “bundling can not become a couple.” Apply these two sentences in today's relationship between dealers and manufacturers is also very appropriate. The process of building sales channels is not only the process of the smart game between players and manufacturers, but also the process by which distributors and manufacturers obtain their own maximum benefits and minimize the losses. Can find a model to promote the same goal of many dealers and manufacturers, a total of retreat, all the power used to open up the market, and ultimately achieve the same interests, the brand image and market share rapidly improve, to achieve a win-win it? YK in This is done once