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在商品投入期,由于消费者对商品十分陌生,因此企业营销的重点主要集中在促销和价格方面。可供选择的市场策略为: 1、快速掠取策略。采取高价格、高促销费用,以求达到先声夺人,抢占市场,快速获取利润。采取这种策略应具备的市场条件是:市场潜力很大,多数消费者尚不了解这一产品。一旦了解,均愿出高价购买。由于利润丰厚,企业面临竞争的威胁,应在促销的同时,使消费者对本企业产品产生偏好和信任。
In the investment period, due to the consumer is very strange to the goods, so the focus of corporate marketing focused on sales and price. Market strategies to choose from: 1, fast grab strategy. To take high prices, high promotional costs, in order to achieve pioneer wins, to seize the market, quick access to profits. The market conditions that such a strategy should have are: The market has great potential and most consumers are not yet aware of the product. Once understood, are willing to buy high prices. Due to the lucrative business, enterprises are facing the threat of competition should be in the promotion at the same time, so that consumers have the product preferences and trust.