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市场竞争的日益加剧，不断侵蚀着企业的盈利能力， 如何实现利润最大化成为经营管理中的头等大事。针对这种情况，美国美智管理咨询公司的资深专家兼副总裁阿德瑞恩丁·斯拉沃茨基、戴维丁·莫里森根据自己的实际工作经验， 以大量案例分析为基础撰写了《发现利润区》一书，本书被美国《商业周刊》评为“１９９８年十大财经畅销书”之一， 即将由中信出版社出版发行。顾名思义，本书的重点内容就是要通过现实的案例分析，说明企业如何在竞争日趋激烈的市场环境中， 通过重建发展战略来发现利润区域，赢得利润。这也许能为我国的企业管理层带来新的思维。本刊特地邀请两位作者及美智（ 纽约） 管理公司副董事长詹姆斯Ａ ·科威勒就《发现利润区》一书的主要内容作了简要的阐释， 因此， 本文既是一篇书评， 同时也是一篇有相对独立观点的专业论文。
Increasing competition in the market, continue to erode the profitability of enterprises, how to maximize profits become the top priority in management. In view of this situation, American Medizin Management Consulting's senior expert and vice president Adrienne Slavottsky, Davidine Morrison based on their actual work experience, based on a large number of case studies, wrote “found Profit area ”one book, the book was the United States“ Business Week ”as“ 1998 top ten best-selling finance ”, about to be published by CITIC Publishing. As the name implies, this book focuses on how to find out the profit area and profit by reconstructing the development strategy in the increasingly competitive market environment through practical case studies. This may bring new thinking to the management of our country. The magazine specially invited two authors and James A. Cowell, the vice chairman of Amicorp (New York) Management Company, to give a brief explanation of the main content of the book “Found Profit Area”. Therefore, this article is not only a book review, but also A relatively independent point of view of professional papers.