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第一,走出企业名牌战略就是追求“轰动效应”的认识误区,确立名牌是企业、产品与商标三者统一的辩证理念,加速企业创名牌。名牌不仅仅是一个知名度,名牌是市场竞争中具有杰出表现、得到相关顾客公认、能产生巨大效应的企业产品、服务、商标和商品等相关因素的综合。名牌具有四个评价和判断标准;一是知名度,即记住并识别该品牌的消费者数量;二是接受率,即消费者对该品牌的认同概率;三是喜爱度,即购买者有意识地、执意地购买该品牌的人次数;四是忠诚度,即购买者重复购买向他人推荐该品牌商品的持续程度。
First, getting out of the enterprise brand strategy means pursuing the misunderstanding of “sensationalism” and establishing a brand name as a unified dialectical concept of enterprises, products and trademarks, and accelerating the establishment of brand names. Brand name is not only a well-known brand name is the market competition with outstanding performance, recognized by the relevant customers, can have a huge effect on the enterprise products, services, trademarks and commodities and other related factors. Name brand has four evaluation and judgment standards; First, the popularity, that is, remember and identify the number of consumers of the brand; Second, the acceptance rate, that is, consumers agree on the brand probability; Third, the degree of love, that is, conscious buyers , Determined to buy the brand’s number of people; Fourth, loyalty, that is, buyers repeat the purchase of the brand to others recommended the degree of continuity.