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面对纷繁复杂的知识产权纠纷,企业更应该建立完整立体的知识产权战略体系,才能在国际竞争中化被动为主动,提高企业的核心竞争力,从根本上实现企业的可持续发展和利益最大化。品牌方面a、确立全面打造品牌的意识在知识经济时代,品牌之“名”越来越出于产品的知识含量之上,以商标的国际化带动知识产权战略,不仅要利用国内的资源条件和市场,更要
In the face of complex and complicated intellectual property disputes, enterprises should establish a complete three-dimensional strategic system for intellectual property rights in order to be passively active in the international competition, improve their core competitiveness, and fundamentally realize the sustainable development of enterprises and maximize profits. Change. Branding a. Establishing awareness of building a brand in an all-round way In the age of knowledge economy, the “name” of a brand is more and more based on the knowledge content of the product. With the internationalization of the brand, it is necessary to use not only domestic resources but also Market, more