论文部分内容阅读
2004年3月,杭州有线电视网对卫视频道的落地权进行拍卖,引发全国落地费用的急速上涨。由于有线电视网可以容纳的频道数量有限,而各外地卫视都想在杭州落地,于是杭州有线网决定对落地权进行拍卖,价高者优先落地,这是有线电视网第一次以市场方式进行落地权的交易。原先每年缴纳30-50万元即可落地杭州的卫视频道,经过这次拍卖,最高的出价每年300万元,最低的也在200万元。此后,沈阳、宁波等城市的有线电视网也对落
In March 2004, Hangzhou Cable Television auctioned the floor rights of satellite channels, triggering a surge in the cost of landing throughout the country. As the cable network can accommodate a limited number of channels, and all the outside world want to land in Hangzhou, Hangzhou, Hangzhou Cable Network decided to land the right to auction, the highest price priority landed, which is the first cable network by way of market Floor rights transactions. The original annual pay 30-50 million can be landed in Hangzhou, the TV channel, after this auction, the highest bid 300 million yuan each year, the lowest is 200 million. Since then, Shenyang, Ningbo and other cities cable network also fell