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技术的进步、网络的逐渐普及，推动电子商务迅猛发展，于是，敏锐的商家都纷纷上网建店。可是，令商家失望的是，网上销售额与网站被点击的次数丝毫不成比例。为什么会出现这种情况？其中的一个原因就是大多数商家仅仅在网上建立了一个站点，而内部信息还不能与外界充分进行交流，企业还没有建成自己的网络营销系统，使消费者的身份认证和资金支付问题不能得到很好的解决。要解决这个问题，企业应着眼于通过建立营销网站建立网络营销系统．使企业和Ｉｎｔｅｒｎｅｔ紧密联系起来，实现真正的企业信息化，从而把电子商务推向更高的层次，提高企业经济效益。
Technological advances, the gradual popularization of the network to promote the rapid development of e-commerce, so keen businessmen have Internet shop. However, to the disappointment of the merchant, online sales are out of proportion to the number of times the site is clicked. Why does this happen? One of the reasons is that most businesses only set up a website on the Internet, but internal information can not fully communicate with the outside world, companies have not yet built their own network marketing system, so that consumers can not get identity authentication and payment problems Good solution. To solve this problem, enterprises should focus on establishing an online marketing system by establishing a marketing website. So that businesses and the Internet are closely linked to achieve a real business information, so as to promote a higher level of e-commerce and improve the economic efficiency of enterprises.