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市场总是存在一些被人们忽视的东西,这些东西其实很多就是市场的“盲点”。正因为市场的“盲点”是大家都不太注意的地方,所以谁关注它、发现它、利用它,谁就容易取得成功。企业如果能够在生产经营中善于寻找和发现这些“盲点”,并在“盲点”上大做文章,也许就能创造出非凡的卖点来。日本著名经营学家长岛总一郎通过对几百家企业的管理诊断实践,提出了“市场缝隙战略”理论,他认为在现代市场中,永远存在着市场的盲点。实际上,商品的有效供给相对于人们对于商品的有效需求来说永远是无限的。产品存在的不足和缺陷正是市场拓展空间的潜力所在,市场的“盲点”就是卖点。那么企业如何寻找和利用市场的“盲点”呢:一是要从
There are always some people neglected in the market. In fact, many of these things are the “blind spots” in the market. Because of the “blind spot” in the market, where everybody is not paying enough attention, anyone who focuses on it, discovers it, and uses it makes it easy to succeed. If enterprises can be good at finding and discovering these “blind spots” in their production and operation, and make a fuss about “blind spots”, they may be able to create extraordinary selling points. Kojima Nagashima, a famous Japanese management expert, put forward the theory of “market gap strategy” through the management and diagnosis of hundreds of enterprises. He believes that in the modern market, there will always be a market blind spot. In fact, the effective supply of goods relative to people's effective demand for goods is always unlimited. Product deficiencies and shortcomings are the potential of market development space where the “blind spot” is selling point. So how to find and use business market, “blind spots” it: First, from