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同样的货品,国外究竟比国内便宜多少?一杯用料并无差别的星巴克中杯美式咖啡,在美国仅约合人民币12元,国内要卖21元,国内比国外贵75%;耐克公司在中国销售的一款篮球鞋,国内价格高达1299元,而美国官网的售价仅为125美元,折合人民币约800元。存在价差的商品,并不限于上述领域。一项商务部门的调查显示,手表、箱包、服装、酒、电子产品这五类产品的20种品牌高档消费品,国内外的差价不小。业内人士分析,中国高档消费品分销体制刚刚建立,层次多、费用大,增加了高档消费品在中国的交易费用。其实,消费者最关心的是,这些洋品牌的高价还会持续多久?
The same goods, how much cheaper than abroad? A Cup of the same amount of material in the Starbucks cup of American coffee in the United States is only about 12 yuan, 21 yuan for domestic sales, domestic 75% more expensive than abroad; Nike in China Sales of a basketball shoe, the domestic price of up to 1299 yuan, while the official website of the United States for only 125 US dollars, equivalent to about 800 yuan RMB. There is a spread of goods, not limited to the above areas. According to a survey conducted by the commercial department, the 20 brands of high-end consumer goods such as watches, bags, clothing, wine and electronic products are not small at home and abroad. Analysis of the industry, China’s high-end consumer goods distribution system has just been established, multi-level, costly, an increase of high-end consumer goods transaction costs in China. In fact, consumers are most concerned about is how long the high price of these foreign brands will last?