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现代通讯、网络发展如此迅速,企业为什么还要参加展览会?回答可能是多种多样,五花八门。调查表明,以展示企业形象、展示产品为参展目的之比例高达65.8%。展览会提供的是那种厂商与观众面对面的、有针对性的接触与交流。在此人们不仅通过交谈,同时,非语言因素产生的作用也不容忽视,良好的沟通有利于相互了解,建立信任。但是,面对通讯、网络发展带来的挑战,展览会如何积极
Modern communications, network development so quickly, why companies should attend the exhibition? Answer may be varied, varied. The survey shows that in order to demonstrate the corporate image, the proportion of products for exhibition purposes as high as 65.8%. The exhibition provides the kind of manufacturers and audiences face to face, targeted contact and exchange. Here people not only through conversation, at the same time, the role of non-language factors can not be ignored, good communication is conducive to mutual understanding and build trust. However, in the face of the challenges posed by communications and network development, how can the exhibition be positive?