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金秋的傍晚,微风吹过,依稀可以看到飘零的叶子缓缓落下。这又是一个更新换代的季节。自然的交替,悄然而至,周而复始。学术的传承也是如此。变化实际上随时都在发生,但是,一些特殊的时间节点会使得变化显现成为现象。2015年中国广告研究领域必须关注的新现象是,年轻的学者已经崛起,开始成为中国广告研究的主要力量。
Autumn evening, the breeze blowing, faintly you can see the falling leaves slowly fall. This is another season of replacement. The alternation of nature, quietly to and from time to time. The same is true of academic heritage. Variations actually happen anytime, but some special timelines make the change visible. The new phenomenon that China must pay attention to in the field of advertising research in 2015 is that young scholars have risen and become the main force of advertising research in China.