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受众,是广播节目的主体,是广播节目的出发点和落脚点。本文试从受众入手,通过对受众的需求、素质状况和群体性特征这几方面来分析研究。 满足受众需求,建立科学的节目体系 针对受众需求日益明显的多样性,在节目设置上,必须充分考虑到诸多方面,做到转播与自办兼有,新闻信息与娱乐休闲、服务、教育兼有。这可能与一些台自办节目时间短相矛盾,但可以通过设置板块节目或专题节目固定时间间隔播出的办法解决。在强调全面性的同时,首先要强调突出新闻和娱乐节目两大重点。从受众的需求出发设置节目,
Audience, is the main radio program is the starting point and ending point of radio programs. This article tries to start from the audience, through the needs of the audience, quality status and group characteristics of these aspects of research. To meet the needs of the audience and establish a scientific program system Aiming at the increasingly obvious diversity of the needs of the audience, we must give full consideration to many aspects in the program setup so that both broadcast and self-management can be achieved. Both news and entertainment, service and education . This may be contradictory to the short duration of some programs run by the Taiwan authorities, but it can be solved by setting a fixed time interval for the broadcasts of the special programs or programs. While emphasizing comprehensiveness, we must first emphasize the two major focuses of highlighting news and entertainment programs. Set from the needs of the audience to set up programs,