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近日,细心的朋友会发现,在各大门户网站、平面与电视等媒体的全球通广告有点别开生面,几乎在所有的广告当中都加了一个鲜明的符号“我能”。“我能”已经成为全球通的品牌理念,也成为全球通的品牌符号。品牌概念的符号化已经成为一种趋势,无论是IBM、惠普,还是思科、可口可乐、麦当劳,都使用了具有企业个性的品牌符号,这些符号无一例外地作为企业品牌的主旋律贯穿于企业形象表现
Recently, attentive friends will find that global advertisements on major portals, print and television outlets are a bit overwhelming, with a distinctive sign “I can” in almost every advertisement. “I can ” has become the global brand concept, but also become a global brand pass. Symbolization of the brand concept has become a trend, whether it is IBM, Hewlett-Packard, or Cisco, Coca-Cola, McDonald’s, have used the brand personality of the corporate symbol, these symbols without exception as the main theme of the corporate brand throughout the corporate image performance