论文部分内容阅读
世界杯热浪袭来,成就了2014年度的最佳营销时机,几乎所有的行业营销都在追赶世界杯快车。各路商界世擘已然竞相出动,无论是兵精粮足的官方赞助商还是艺高胆大的业界新秀,每一个不甘寂寞的品牌,都怀着对世界杯的理解和憧憬,不断寻找创意公关的灵感以借世界杯之力“名利双收”。每届世界杯都是各国企业施展拳脚的舞台,本届世界杯则是中国企业大放异彩的一届。本届巴西世界杯有诸多中国企业的“中国制造”产品:小到比赛用球、球迷围巾、吉祥物,大到比赛场馆能源设备、球场电子大屏幕……随处可见的“中国元素”已成为本届世界杯一道独具特色的亮丽风景。世界杯是特别的,它带有一种神奇的力量,无论是企业发展、品牌推广,还是电商营销,中国以不同的方式强势征战巴西世界杯取得的辉煌战果再次证明了一条真理:体育大赛竞技场从来就是厂商角逐的大舞台,谁综合能力最优,谁求胜冲击力最强,谁就能抢占舞台大显身手了。大赛不断,商机无限。——本刊编辑部
World Cup heat waves hit, the achievement of the 2014 best marketing opportunity, almost all of the industry marketing are catching up World Cup Express. Every business world has been competing against the world, whether it is the official sponsor of Jingjing food enough or the industry’s bold newcomer rookie, every unwilling brand, with the World Cup understanding and vision, and constantly looking for creative public relations Inspired by the power of the World Cup “fame and fortune”. Each World Cup is a national stage to display their fists and legs, the World Cup is the shining Chinese enterprises a session. The current World Cup in Brazil, many Chinese enterprises “Made in China ” products: small to match the ball, fans scarves, mascots, large stadium energy equipment, electronic stadium screen ... ... everywhere "Has become a unique World Cup beautiful scenery. The World Cup is special, with a miraculous power. Whether it is business development, branding, or e-commerce marketing, the brilliant victories made by China in its efforts to win the World Cup in Brazil in different ways have once again proved the truth that sports arena arena Is the big stage competition for manufacturers, who integrated the best, who win the strongest impact, who will be able to seize the stage to their full potential. Competition continued, unlimited business opportunities. - editorial department