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一、前言在传媒业的整体竞争日趋激烈的形势下,为了让自己在核心竞争力的比较和注意力资源的争夺中占据优势,广播媒体注重品牌和媒体形象的塑造俨然成为重要的竞争手段,就如同商业操作中商品的形象包装一样。
I. INTRODUCTION Under the increasingly fierce overall competition in the media industry, in order to allow itself to dominate the competition for core competencies and attention resources, the emphasis placed on the brand image and media image by broadcasting media has become an important means of competition. Just as the commercial operation of the image of the product packaging.