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大数据技术的发展对于传统的市场营销理论发展与革新产生很大影响。将大数据贯穿于企业营销中,制定基于数据分析的企业营销战略已经成为企业营销管理研究的重点。基于大数据,述说传统营销理论的变革与大数据下企业转变营销思维构建新型营销战略的方向。
The development of big data technology has great influence on the development and innovation of traditional marketing theory. The big data throughout the enterprise marketing, the development of enterprise marketing strategy based on data analysis has become the focus of corporate marketing management research. Based on big data, we will talk about the change of traditional marketing theory and the direction that the enterprises change their marketing thinking and build a new marketing strategy under big data.