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在突发公共事件中,信息公开和舆情的有效引导有助于事件本身的处置,然而由于对新媒体环境认识不足,更是忌讳公共事件报道可能产生负面传播效果,畏惧公众情绪和社会舆论,有的领导干部陷入媒体困境之中。如果固守传统媒体思维,消极对待突发事件危机舆情,不能及时有效地发布有效信息和正确地引导社会舆论,就会破坏政府公信力,损害政府形象。因此,必须重塑新媒体思维,学习媒体运行规律,提升媒体运用能力,善用媒体以掌握话语主动权,坚持突发事件信息发布原则,主动公开突发事件信息,精准回应媒体和公众关注的问题,才能切实引导危机舆情,做到化解媒体危机,转危为机,树立政府的正面形象。
In public emergencies, the effective disclosure of information and the effective guidance of public opinion help to dispose of the incident itself. However, due to lack of understanding of the new media environment, it is even more taboo that public incident reports may have negative spread effects, fear of public sentiment and public opinion, Some leading cadres have plunged into the media dilemma. If we cling to the traditional media thinking, negatively deal with the public opinion crisis crisis, can not timely and effective dissemination of effective information and the correct guidance of public opinion, it will undermine the credibility of the government and undermine the government’s image. Therefore, we must reshape the thinking of new media, study the law of media operation, enhance the ability of using media, make good use of the media to take the initiative in discourse, adhere to the principle of releasing information on emergencies, proactively disclose information about emergencies, and accurately respond to media and public concerns Problem, can we effectively guide public opinion and crisis in the crisis, so as to resolve the crisis of the media and turn crises into opportunities so as to establish a positive image of the government.