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今时今日,绝大多数国际知名品牌已在北京开店,买手式的经营模式势必与品牌代理商利益矛盾。买手店的经营者认为,内地消费者的消费水准已经成熟,值得他们冒险扩张。去年12月,米兰老牌买手店10 Corso Como宣布今年秋天将在上海静安寺后街开设2500平方米的分店。这在时尚圈,可谓一道重磅消息,10 Corso Como上海店不仅为消费者提供一个新去处,更是买手店业态跨出时装爱好者的圈子、试图跨入大众人群生活的例证。
Today, today, most of the world-renowned brands have shop in Beijing, buy-hand-style business model is bound to conflict with the interests of brand agents. Operators of buy-in stores believe that the consumption level of consumers in the Mainland has matured and it is worth their risk-taking expansion. In December last year, 10 Corso Como, a veteran buyer in Milan, announced that it will open a 2,500-square-meter shop in the back of Jing’an Temple in Shanghai this fall. In the fashion world, this is a heavy news message. 10 Corso Como Shanghai is not only a place for consumers, but also an example of buying clothing store formats that go beyond fashion lovers and try to get into the crowd.