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本文对当下中国广播电视传媒的大格局进行了整体性的观察与扫描 ,视“数字化”为决定中国广电命运的核心动因 ,认为突破应在 2 0 0 3年 ;并对“数字化”引爆消费、拉动市场的人文因素作了分析 ,提出广电传媒“出路在于内容产业化”的观点 ,同时提出了“产业立场、市场志向”的广电传媒改革的路径
In this paper, the overall pattern of China’s radio and television media was observed and scanned as a whole. Considering “digitalization” as the core driver of the fate of China’s broadcasting and television industry, the paper thinks that the breakthrough should be in 2003; and detonate the consumption of “digitalization” The human factors driving the market were analyzed, and the opinion that “the way out lies in the industrialization of content” of the radio and television media was put forward. At the same time, the path of the radio and television media reform of “industrial position and market orientation” was put forward