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海尔集团的发展已经历了名牌战略、多元化战略、国际化战略和全球化品牌战略阶段。如今,海尔进入到第五个战略阶段——网络化战略阶段。互联网颠覆了传统的经济模式,人单合一新模式的基础和运行都体现在网络上。既然用户和营销体系网络化了,所以,企业只有转型,变成网络化的企业,才可能适应这个网络化的世界。在外部,用户的选择可以决定企业的生死;在内部,员工主导企
Haier Group has experienced the development of brand strategy, diversification strategy, international strategy and global brand strategy stage. Today, Haier entered the fifth strategic phase - network strategy phase. The Internet has overturned the traditional economic model. The foundation and operation of the new model of human integration are all embodied on the Internet. Since users and marketing system networked, so only the transformation of enterprises, into a network of enterprises, may be able to adapt to this networked world. Externally, the user’s choices determine the company’s life or death; internally, employee-led enterprises