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Jeep尤文图斯中国行“code double J”campaign品牌:Jeep参赛类别:专项奖-小预算类案例投放时间段:2012.8.9-2012.8.16背景:尤文图斯是意大利足球顶级联赛的著名俱乐部,拥有110多年的历史,球迷遍布全球。2012年,Jeep成为尤文图斯球衣胸前广告赞助商。同年5月,尤文图斯荣膺意甲冠军,获得了8月在中国北京鸟巢体育场举办的意大利超级杯赛的入场券。挑战:由于尤文图斯进入决赛属于不可预测事件,所以,Jeep并未专门预留营销费用,所以传播费用为0。
Jeep Juventus China line “code double J” campaign Brand: Jeep Category: Special Awards - Small Budgets category Launched: 2012.8.9-2012.8.16 Background: Juventus is a famous soccer top league in Italy Club, with more than 110 years of history, fans all over the world. In 2012, Jeep became Juventus jersey chest advertising sponsor. In May of the same year, Juventus won the Serie A title and won a ticket to the Italian Super Cup at the Bird’s Nest Stadium in Beijing, China in August. Challenge: Since Juventus into the finals are unpredictable events, Jeep did not specifically set aside marketing costs, so spread costs 0.