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图书发行工作要面向农村,这已被人们所认识。本文主要谈谈农村图书发行的方法与技巧。1.权威销售技巧它主要用于大宗书的征订和销售上。该方法如果运用得当,将会使我们的工作事半功倍。具体作法是:根据现有征订提示确定好发行单位和发行对象,按照先易后难的原则先大单位后小单位,先主要单位后一般单位。从那些平时订书积极的部门着手,用他们的权威性和影响力去带动其它部门。在寻找单位时,要尽量找那些既有一定的决策能力又说话算数的有关人员;要站在他们的角度引导他们去认真填报订单,即使是上级文件有指令性要求,也不要以势压人;对他们提出的问题要尽可能予以解决,不要以自己的意志去代替读者的意志。
Book distribution to rural areas, which has been recognized. This article mainly on rural book distribution methods and techniques. 1. Authoritative Sales Tips It is mainly used for bulk book subscription and sales. If used properly, this method will make our work more effective. The specific approach is: According to the existing subscription prompt to determine the issue of good units and issue objects, in accordance with the principle of easy first big unit after the first small unit, the first main unit after the general unit. From those who usually book positive department proceed with their authority and influence to drive other departments. In the search for units, we must try to find those who have some ability to make decisions and talk about the number of people concerned; to stand on their point of view to guide them to seriously fill orders, even if the higher-level documents have the mandatory requirements, not to pressure people ; To them as much as possible to solve the problem, not to their own will to replace the reader’s will.