发挥各自优势 实现市场共赢——中国家电营销年会渠道商大会论坛

• 出 处: 现代家电
• 发表日期: 2017年02期
• 关键词: 线下 中国移动 二维码 衣库 顺风车 协同模式 重复购买率 试衣 营销峰会 现实联系

身处互联网+的时代,脱离线下实体的电子商务与隔绝线上的实体卖场,都是没有前途的。从O2O概念的提出到线上与线下协同模式的探索,中国移动互联在O2O的过程中起到了非常关键的作用。因此,我们的生活被很多O2O的场景贯穿。从二维码报到到手机点餐,从优衣库的试衣间到叫一辆顺风车,虽然太多的O2O场景都是我们熟悉和使用的,却不知道其背后运营的核心在哪里?其实就是通过网络将线上的虚拟与线

In the era of Internet+, there are no prospects for separating the e-commerce and offline physical stores from offline entities. From the conception of O2O to the exploration of online and offline collaborative models, China Mobile Internet plays a key role in the O2O process. Therefore, our lives are penetrated by many O2O scenes. From QR code to mobile phone ordering, from Uniqlo’s fitting room to calling a ride, although too many O2O scenes are familiar to us and used, but do not know where the core of the operation behind is? In fact, it is Bring the virtual and online lines through the network