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目前的移动互联网变革类似于18世纪的工业革命,正在广泛而深刻地改变着人们的生活方式,也在催生出千亿美元级的市场机会,媒体和市场营销也因此发生巨大的改变。“根据最近全球范围面向2.5万人做的采样调查,现在人们平均每天查阅150次手机。”8月21日,IDG传媒全球CEO Michael Friedenberg在数字世界国际会议北京站的演讲中举出这个数据并非想要说明大家现在有多依赖手机,而是要说明数字革命已经彻底改变了我们每个人,我们的工作和生活都跟这个设备合二为一,不可分割。
The current mobile Internet revolution is similar to the industrial revolution of the eighteenth century. It is changing people’s life style extensively and profoundly, and it is also giving birth to billions of dollars of market opportunities. As a result, great changes have taken place in media and marketing. “According to a sample survey conducted by 25,000 people worldwide recently, on average, people are now viewing 150 cellphones daily.” On August 21, Michael Friedenberg, CEO of IDG Media, cites this in a speech at Digital World International Conference Beijing The data is not intended to show how much more people rely on cell phones now, but to show that the digital revolution has revolutionized every one of us and that our work and life are integral to the device.