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长期以来,我国电视业评价节目的优劣,大多以收视率为衡量的尺度,“唯收视率论”导致近年来电视的娱乐化成为趋势,纵观当前众多的电视频道,充斥荧屏的多是娱乐节目,热热闹闹、熙熙攘攘,但看完之后静下心来能记住的栏目却不多;而一些被业内誉为有一定文化品位的电视文化栏目实在甚少,这不能不说是中国电视的尴尬。当然电视不能没有娱乐节目,娱乐类节目不可否认能较大范围地吸引观众,有较高的收视率,而高收视率是电视台广告良性运营的有力保障。我认为,电视的重要功能之一是娱乐,娱乐节目是保证电视产业
For a long time, the advantages and disadvantages of the TV programs in our country are mostly based on the audience ratings. The “theory of audience ratings” has led to the trend toward the entertainment of television in recent years. Looking at the current large number of TV channels, Mostly entertainment programs, bustling, bustling, but after reading it can not stop to recount part of the column; and some are known as the industry have a certain cultural taste of television culture section is very small, which can not be said Chinese TV embarrassment. Of course, television can not live without entertainment programs. It is undeniable that entertainment programs can attract a wider audience and have higher ratings. And high ratings are a strong guarantee for the benign operation of television commercials. I think one of the important functions of television is entertainment, entertainment is to ensure the television industry