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2008年元月至2月,一场50年不遇的大雪袭击我国南方10多个省市。在这场中国人民和冰雪灾害抗争的艰苦战役中,电视新闻发挥了独特的传达信息、稳定人心、凝聚精神的作用。随着灾情的发展,电视新闻传播的策略呈现出危机传播、主题报道传播和公关传播三个阶段,电视新闻的议程设置也随之进行了相应的转化。
From January to February 2008, a heavy snowfall in 50 years hit more than 10 provinces and cities in southern China. In this grueling battle between the Chinese people and the snow and ice protests, the television news has played a unique role of conveying information, stabilizing the people’s hearts and pooling the spirit. With the development of the disaster, the tactics of television news dissemination show the three stages of crisis communication, thematic coverage and public relations dissemination, and the agenda setting of the television news has also been correspondingly transformed accordingly.