论文部分内容阅读
广告设计教学中任务型教学法培养学生能够运用相关技术和软件对广告设计进行创作。根据相关研究的观点,现代广告设计是一门实用性很强的综合学科,需要我们掌握的专业知识范围很广泛,涉及多种学科,如传播学、市场学、心理学、设计学、社会学、文学、美学与语言学等。本文将重要分析任务型教学法的内涵,以及其在广告设计教学中应用。
The task-based pedagogical method in advertising design teaching fosters the ability of students to apply creative techniques and software to creative design. According to relevant research point of view, modern advertising design is a highly practical comprehensive subject, we need a wide range of professional knowledge covering a wide range of disciplines, such as communication, marketing, psychology, design, sociology , Literature, aesthetics and linguistics. This article will analyze the connotation of task-based pedagogy and its application in advertising design teaching.