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一个时期以来,种种经历和现象使笔者思考收视率和电视新闻节目的关系,收视率到底从那些方面影响到电视新闻节目,它们该以何种方式相处?笔者以为,中国电视从中央电视台1996年全面采用收视率评价体系,之后省级电视台逐渐引进收视率评价,十个年头的发展表明,收视率在这一过程中对电视节目的新闻性进行了一次渐进式消解,结果表现为电视新闻的娱乐化和新闻内容竞争的同质化趋势。从电视新闻功能实现的角度出发,当前需要对收视率与电视新闻节目的关系重新建构。
Since a period of time, all kinds of experiences and phenomena have caused the author to think about the relation between the ratings and the TV news programs. In what ways does the ratings affect the TV news programs from those aspects? In my opinion, from the CCTV Full use of ratings rating system, followed by the introduction of provincial-level television ratings rating gradually, ten years of development shows that ratings in the process of the news of television programs conducted a gradual resolution, the results showed that the television news The trend of homogenization of entertainment and news content competition. From the perspective of the realization of television news functions, the current need to reconstruct the relationship between ratings and television news programs.