跨年度的反响

• 出 处: 新闻三昧
• 发表日期: 1999年08期
• 关键词: 企业报 新闻报道 酒钢 受助者

好的社会反响是衡量新闻报道质量的客观标准。若能带来一时的轰动效应,已经是不错的了;若能带来长期的反响,则肯定是篇佳作。企业报有这样的佳作吗?有,但不多。《酒钢报》去年题为《父亲的心》的报道,说的是贫困家庭蹬三轮车的父亲供养两个儿子双双考上大学,这事引起读者一年里不断向这家庭伸出援助之手;

Good social response is an objective measure of the quality of news reports. If it can bring a temporary sensational effect, it is already a good one. If it can bring long-term repercussions, it must have been a masterpiece. Do companies report such masterpieces? There are, but not many. Last year, the “Liquor Newspaper,” entitled “Father’s Heart,” reported that the father of a pedaling tricycle in a poor family supported both her son and son to attend college. This caused the reader to extend his assistance to this family year after year ;