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现代社会的文化需求,催生了新型的传媒载体。新型载体优势的日益显现,不断冲击着传统纸质媒体的地位和根基。2005年成为报业发展中的‘拐点’,传统报纸停下了持续多年的增长脚步,出现了下滑趋势。据市场调查机构CTR发布消息说“2005年,当电视广告以19%的增幅成长时,报纸广告却
The cultural needs of modern society have given birth to a new type of media carrier. The advantages of the new carrier are increasingly apparent, constantly impacting the status and foundation of the traditional paper media. In 2005, as the turning point in the development of the newspaper industry, the traditional newspaper stopped its continuous growth for many years and showed a downward trend. According to market research firm CTR released the news, "In 2005, when television advertising to 19% increase in growth, newspaper ads