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当代世界进入文化竞争时代,企业的生存、发展和强大繁荣已由经济力竞争转向文化力的竞争,因此,企业文化建设成为企业的首要、根本的任务,文化竞争力成为企业第一竞争力。企业文化建设归根结底是人的建设,是员工素质的培养,是企业精神的塑造,广泛、全面、细致、深刻地影响、规约着企业的全部生产经营活动,内在、潜隐地决定着员工的一切行为。优秀先进的企业文化,是企业腾飞的生命线,是企业强大之魂。
As the contemporary world enters the era of cultural competition, the survival, development and prosperity of enterprises have shifted from economic competition to competition of cultural forces. Therefore, the construction of corporate culture has become the primary and fundamental task for enterprises and their cultural competitiveness has become the primary competitiveness of enterprises. The construction of enterprise culture is the construction of human beings at all levels. It is the training of the quality of staff, the molding of enterprise spirit, extensively, comprehensively, meticulously and profoundly affecting and regulating all the production and business activities of the enterprise, which inherently and implicitly determines all the employees behavior. Excellent advanced corporate culture, the lifeline of business take off, is the soul of a powerful business.