三年之际看华菱之变

• 作 者: 肖献法
• 出 处: 商用汽车
• 发表日期: 2007年05期
• 关键词: 上海车展 产品样本 产品定位 华菱重卡 文化传播 一匹 专用汽车 半挂牵引车 华菱汽车 商用汽车

2004年的华菱还只是行业的一匹黑马,而差不多3年后的今天已是国内外重卡行业一支不可小觑的力量。凭借良好的市场与产品定位,华菱在国内外市场不断攻城掠地,虽说目前地盘尚小,但其发展速度惊人,变化也常超出平人想象。即使在这样一个受人瞩目的2007上海车展上,华菱也表现出几分与众不同,展台规模、展品特点、产品样本、企业理念与文化传播等都传递出不一样的感受。

2004 Valin is only a dark horse industry, and almost 3 years later today is a major force in the heavy truck industry at home and abroad. With a good market and product positioning, Valin constantly conquering cities in both domestic and overseas markets. Although the site is still small, its development has been staggering at an alarming rate and its changes often exceed those of ordinary people. Even in such a spectacular 2007 Shanghai Auto Show, Valin also showed a somewhat different, booth size, exhibits features, product samples, corporate philosophy and cultural transmission are all delivered a different feeling.