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在广告学的教科书上,广告业有三个组成部分:广告主,广告媒介,广告公司。在中广协的机构设置中,也据此设相应的组织。但三者对广告的卷入程度是不一样的,凡广告主开会。媒介开会,广告公司表现出强烈的参与意识,但广告公司的会则少有广告主参与。有专家讲,广告对企业的经营只是一部分,因为企业除了广告外还要做许多事,广告只是企业营销组合中的一个元素,有些企业不做广告也经营的很好;广告是媒介的
In advertising textbooks, the advertising industry has three components: advertisers, advertising agencies, advertising agencies. In the institutional setting of China Guangdong Broadcasting Association, also set up the corresponding organization accordingly. However, the three involved in the degree of advertising is not the same, where advertisers meet. Media meetings, advertising companies showed a strong sense of participation, but there are few advertisers, advertisers will participate. Some experts say that advertising is only part of the business, because companies have to do many things in addition to advertising, advertising is only an element of the corporate marketing mix, some companies do not advertise well managed; advertising is the media