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如果说过去几年,对于中国巨大的市场,ADP经销商服务始终无法加速突破的话,那么随着汽车市场的变化,ADP正在用全球眼光寻找着来自中国市场的新机会。Q=中国汽车界A=ADP经销商服务全球市场部副总裁Malcolm ThorneADP,这家全球最成功的经销商解决方案提供商在来到中国近7年的时间里,并没有疯狂扩张,而是不急不缓地遴选着与自己品牌定位相符的客户,并将业务做精做细。自从ADP经销商服务2006年进入中国市场,就一直饱受着发展“太稳健”的困扰。一是因为ADP的直接服务对象——汽车经销商在之前新车消费繁荣期内,对于流程和精细化管理的积累并不关注:二是
If over the past few years, ADP dealer services have not been able to accelerate the breakthrough in China’s huge market, ADP is looking for new opportunities coming from the Chinese market with a global perspective as the automotive market changes. Q = China Automotive A = Malcolm ThorneADP, Vice President, Worldwide Marketing, ADP Dealer Services, the world’s most successful distributor solution provider, did not expand wildly in China for nearly seven years Urgently choose the customer with their own brand positioning, and the business to do fine. Since ADP Dealer Services entered the Chinese market in 2006, it has been plagued by development, “too robust.” First, because the direct service object of ADP-auto dealers did not pay attention to the accumulation of process and elaborate management during the previous boom of new car consumption. Second,