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受著名经济学家、北大国发院名誉院长林毅夫教授的盛情邀请,宝洁公司前任董事长、总裁兼CEO麦睿博(ROBERT A.(BOB)McDONALD;又译:罗伯特·麦克唐纳)于2014年6月19日下午在北京大学朗润园致福轩奉上了一场精彩的演讲。在这场“基于价值观的领导力”的主题演讲中,麦睿博分享了他在西点军校和宝洁公司30多年的学习和工作经历中形成的关于领导力的十大信条。麦睿博的影响力源于他的领导力。2009年7月1日,在宝洁公司工作了近30年之后,56岁的麦睿博终于当上了宝洁全球总裁兼CEO。而早在1980年刚加入宝洁公司的时候,他只是一名洗涤用品的推销员,尽管那时候他已经是获得上尉军衔的军官。这位西点军校毕业的高材生为什么要选择做一名推销员而转变自己的人生?用麦睿博的话说,是因为宝洁公司的价值观和他个人的价值观很匹配,宝洁公司希望能够为世界各地的消费者提供优质、超值的产品,来帮助人们生活得更美好。而在麦睿博的30多年工作经历中,也贯穿着一条主线,那就是“帮助其他人”。麦睿博在2009年上任的时候,正值全球经济危机,在金融风暴的惊涛骇浪中,作为全球最大的日用品企业,宝洁公司在接班人选的问题上尤为慎重。麦睿博出色的领导力最终将他送上这个最高的位置。而事实也证明,在2009年7月1日—2013年6月30日这4年任期内,麦睿博正是凭借他卓越的领导力为宝洁公司创造了全新的价值。在他的领导下,宝洁公司发展非常迅速,股价每年以3%的速率增长,市值每年增长4%,总收入达到842亿美元。与此同时,这家有着170多年历史的跨国公司,第一次成为2010年上海世博会的赞助商,第一次成为2012年伦敦奥运会的全球官方合作伙伴。在麦睿博看来,领导力最初都是来源于父母讲述的人生故事。“从过去的人生经验中提炼出一系列信条,并不断地改变它,是形成领导力非常重要的方法。而如果能将你的人生信条和周围的朋友、同事进行分享的话,你的领导力就会越来越被尊重。”
By the well-known economist, Professor Lin Yifu, honorary president of the National Congress of the Great Peoples Congress, Robert A. (BOB) McDONALD, the former Chairman, President and CEO of Procter & Gamble, also invited: Robert McDonald On the afternoon of June 19, 2014, we delivered a wonderful speech at Fuzhou Xuan, Run Run Park, Peking University. In his keynote address on “Leadership Based Values,” Mr. McRae shared his ten leadership tenets of leadership in more than 30 years of study and work experience at West Point and Procter & Gamble. McRae’s influence comes from his leadership. July 1, 2009, Procter & Gamble worked for nearly 30 years after the 56-year-old McGREG finally became P & G’s president and CEO. As early as 1980, when he joined Procter & Gamble, he was just a salesman for detergent, though at that time he was already an officer with the rank of captain. Why did the top graduate from West Point change his life by choosing to be a salesman? In the words of McRae, because Procter & Gamble’s values matched those of his personal values, Procter & Gamble hoped to be able to help the rest of the world Consumers to provide quality, value-added products to help people live a better life. In the more than 30 years of work experience of McGREGOR, also runs through a main line, that is “to help other people ”. When McRae took office in 2009, it came as a result of the global economic crisis. As the world’s largest commodity company, Procter & Gamble was particularly cautious about the succession candidates in the storm of financial turmoil. McRae’s excellent leadership will eventually put him in this highest position. And facts prove that during the 4 years from July 1, 2009 to June 30, 2013, McRae is precisely creating a brand new value for Procter & Gamble with his outstanding leadership. Under his leadership, Procter & Gamble is growing rapidly with shares rising at a rate of 3% a year, with a 4% annual increase in market capitalization and a total revenue of 84.2 billion U.S. dollars. In the meantime, this multi-national company with a history of more than 170 years, for the first time becoming a sponsor of the 2010 Shanghai World Expo, became the first global official partner of the 2012 London Olympics. According to McNeal, leadership was originally derived from the story of life as told by parents. “Drawing a series of creeds from past life experiences and changing it constantly is a very important way of forming leadership and your leader if you can share your life message with friends and colleagues around you. Force will be more and more respected. ”