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你需要预测消费者的购买行为在经济衰退期可能会如何变化,然后就能预测经济衰退会对现金流产生什么影响。你有他们以前的行为记录?那将是你的最佳指南。2001年对1200个消费者的调研把消费者区隔为4个典型的衰退期心态:
You need to predict how consumer behavior may change during a recession and then predict how the economic downturn will affect cash flow. Do you have their previous track record? That will be your best guide. A survey of 1,200 consumers in 2001 separated consumers by four typical recessionary attitudes: