论文部分内容阅读
奢侈品找代言人是希望能通过她(他)影响更多的人,售卖更多的产品,因此代言人的选择,会非常谨慎。1.各大奢侈品牌的化妆品、香水,通常会请明星代言,因为对于普通消费者而言,这是花费最少能接触奢侈品的机会。所以,要吸引普通消费者,一定要用家喻户晓的大明星,创造出这样一个氛围—“我购买了这款香水,就如同那位明星一样”。这是奢侈品消费的初级阶段,重点在于模仿。
Luxury looking for the spokesperson is hope that she (he) affect more people, selling more products, so the choice of spokesman, will be very cautious. 1. The major luxury brands of cosmetics, perfumes, celebrities are usually invited to endorsement, because for the average consumer, this is the least expensive access to luxury opportunities. So, to appeal to ordinary consumers, be sure to use a well-known celebrity to create such an atmosphere - “I bought the perfume, just as the star”. This is the initial stage of luxury consumption, the emphasis is on imitation.