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纸质媒体曾经是主导的传媒形式,随着科学技术的迅速发展,新媒体充分和科技相结合,在时效性、感染性、存储量、易携带性,乃至可选择性等方面都全面超越了纸质媒体。近年来纸质媒体的受众不断流失,流失的群体主要是年轻一代,据调查,北京地区几乎所有的报刊读者的平均读者的平均年龄都在42岁以上,年轻一代读者的流失正是我们担忧纸质媒体命运的主要原因,另外,在内容的亲近性以及营销方面纸质媒体也似乎显现出老态龙钟的疲态,要想寻求更好的发展,纸质媒体从业者必须冷静分析自身的状况以及对比新媒体的优势,学习借鉴新媒体的基础上进行一系列的改革。
Paper media used to be the dominant form of media. With the rapid development of science and technology, the full integration of new media and science and technology has surpassed the timeliness, infectiousness, storage, portability and even optional aspects Paper media. In recent years, there has been a continuous loss of the audience of the paper media. The majority of the displaced people are young. According to the survey, the average readership of almost all newspapers and periodicals in Beijing is over 42 years of age. The loss of younger readers is exactly what we worry about. The main reason for the fate of quality media, in addition, the content of the media as well as the marketing of media seems to be showing signs of aging fatigue, in order to seek better development, paper media practitioners must calmly analyze their own situation and contrast The advantages of new media, learn from new media on the basis of a series of reforms.