电视片标题的视觉表述

• 作 者: 刘友林
• 出 处: 中国电视
• 发表日期: 1995年03期
• 关键词: 中国青年报 引题 电视新闻 印刷媒体 象人 二字 《新民晚报》 期待心理 《工人日报》 出版消息

一 一部作品的标题,就象人的姓名,是某部作品的替代符号;又象是人的眉目,成为衡量作品妍媸的重要标志。现在,标题已经受到人们的普遍重视,有门新的学问就叫《标题学》。但是,人们对标题的注意力大都还只集中在印刷媒体方面,其中报纸标题呵以说是独领风骚,既有引题,正题,副题的区别,又有字体,字号的区别;不仅一则标题之中可以错落确致,而且标题之间可以横直配合,疏密相间,使整个版面相映生辉。《中国青年报》1987年12月26日第三版,竞巧妙地用间隔文稿和标题的粗细线条,在整个版面上拼出“和平”二字,可谓别出心裁。

The title of a piece of work, just like a person’s name, is an alternative symbol to a certain piece of work. It also looks like a person’s eyebrow and becomes an important indicator of how beautiful the work is. Now, the title has been generally valued by people, a new knowledge is called “title”. However, most people’s attention to the title is mainly focused on the print media, in which the title of the newspaper is said to be the most influential, with the questions, questions, subtopics, differences in fonts and sizes; not only one The title can be patchy indeed, and the title can be horizontal with, density and white, so that the entire layout of brilliance. “China Youth Daily” December 26, 1987 third edition, competing with clever use of spaced lines and the thickness of the title, spell out the word “peace” throughout the layout, can be described as extraordinary.