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今年10月2日,Interbrand在纽约证券交易所发布“2012年全球最佳品牌”百强榜单。这是Interbrand自1999年以来,连续第13年发布“全球最佳品牌排行榜”。Interbrand采用专属的品牌价值评估方法(获得了国际标准化组织(ISO)10668:2010的认证,也是全球第一家获得此项权威认证的品牌策略顾问机构)计算品牌价值,并据此每年定期发布“全球最佳品牌排行榜”。该榜单是全球CEO最关注的排行榜之一。
On October 2 of this year, Interbrand released the 2012 “Best Brands in the World” list on the New York Stock Exchange. This is the 13th consecutive year that Interbrand has released “The Best Brands in the World” since 1999. Interbrand uses a proprietary brand value assessment method (acquired by the International Organization for Standardization (ISO) 10668:2010 certification, and is also the first brand strategic consultancy in the world to obtain this authoritative certification) to calculate the brand value and publish it periodically on a yearly basis. “The best brand in the world”. This list is one of the most important rankings for global CEOs.